Forza Horizon 5

First and foremost, brand exposure lies at the heart of this strategic move. By immersing ourselves in the world of video games, we can connect with a younger audience and introduce them to the thrilling Can-Am brand from an early age. This exposure lays the foundation for building lasting brand loyalty and establishes a strong connection that may translate into future sales of our exceptional vehicles.

Diversifying our product offerings is another key motivation behind our entry into the world of video games. By expanding beyond the traditional boundaries of automotive manufacturing, we can appeal to a wider range of consumers. Through interactive gameplay experiences featuring Can-Am vehicles, we provide a unique and captivating way for enthusiasts of all ages to engage with our brand.

Video Games

By incorporating Can-Am vehicles into the virtual realm, we create an immersive experience that captures the attention and interest of players. It becomes a platform for showcasing our capabilities, craftsmanship, and commitment to delivering unparalleled excitement. Through the fun and interactive nature of video games, we ensure that the Can-Am brand remains at the forefront of enthusiasts' minds.